Once, the global demand for baby clothing was a small fraction of total retail sales. But today, baby clothing is one of the fast expanding businesses and one of the most important clothing segments. An extensive and varied range of customised clothing options is available for new-borns, toddlers and young babies. The US industry revenue for baby clothing is expected to grow at an annualized rate of 13.5% to $2.5 billion over the next five years.
From topmost luxury brands to affordable products to low-cost discounted products, the options are aplenty, with more and more brands joining the bandwagon.
What is baby clothing?
Baby clothing refers to clothes for kids aged 0- 3 years, and is divided into Boys and Girls clothing. Infants are categorized as 0-12 months and toddler wear falls under two categories- 12-24 months and 24-36 months.
Types of baby clothing include outerwear, inner-wear and nightwear. Outerwear/Outwear is the most popular, and accounts for almost 60% of the overall market. Socks and tights, t-shirts, pants, jackets, sweaters and baby suits are in high demand.
Bloomers are a cute name for diaper covers and are very popular. Rompers are an all in one top and bottom and often come in fun styles. Sleepers, also known as pyjamas keep a baby warm and cosy.
Cotton clothes are not only most comfortable, but also non-allergenic and soft for baby skin.
Woolen baby clothes keep babies warm and comfortable because of the insulating properties of wool.
Linen has the advantage of being natural, the clothes look great and it’s also a material that ‘breathes’, passing air to the body.
Polyester is amazingly resistant to the elements, has good strength and elastic recovery, good water absorption, and good chemical resistance.
Silk baby clothes are popular because they are fashionable and because the material maintains an even temperature.
25% of the market is online, and for customised baby clothes, the future is increasingly online
Here are Top 10 Brands that will make your kids look fashionable
Gender: Girls, Boys, Infants & Mothers
Age: 0-16 Years
Products: Blazers, Clothing Set, Coats, Capris, Dresses, Jeans, Jackets, Jumpsuit, Jeggings, Leggings, Shirts, Sweaters, Shorts, Sweatshirts, Skirts, Shrug, T-shirts, Tops, Trousers, Tunics, Track Pants.
Gender: Girls, Boys, Infants & Mothers
Age: 0-8 Years
Products: Bodysuit, Briefs, Blazers, Clothing Set, Caps, Camisoles, Dresses, Dungarees, Flats, Gloves, Hat, Hair Accessory, Headband, Innerwear Vests, Jeans, Jackets, Jumpsuit, Jeggings, Leggings, Night suits, Nightdress, Pyjamas, Rompers, Shorts, Sleepsuit, Winter Wear, Shirts, Skirts, Swimwear, Shrug, Socks, Stockings, Sandals, Booties, Casual Shoes, Tshirts, Tops, Trousers, Track Pants, Tracksuits.
Gender: Girls, Boys & Infants
Age: 3 Month-14 Years
Products: T-shirts, Shirts, Jeans, Coloured Pants, Shorts, Ethnic Wear, Dresses, Tops & Tees, Capris, Clothing Sets, Leggings & Jeggings, Jumpsuits.
Gender: Girls, Boys & Infants
Age: 0-14 Years
Products: Bathrobe, Towel, Caps, Gloves & Mittens, Ethnic Wear, Frocks, Inner Wear & Thermals, Nightwear, Onesies & Rompers, Pyjamas & Leggings, Party Wear, Rainwear, Sets & Suits, Shirts, Shorts, Skirts & Jeans, Socks & Tights, Sweat Shirts & Jackets, Sweaters, Tops & Tees.
Gender: Girls, Boys & Infants
Age: 0-12 Years
Products: Dresses, Tops & T-shirts, Shorts & Skirts, Jumpsuits & Dungarees, Trousers & Leggings, Jackets & Coats, Sweatshirt, Caps, Shirts, Bodysuit, Briefs, Joggers, Capris, Jeans, Rompers, Sweaters, Sleep-suit, Shrug.
Gender: Girls, Boys & Infants
Age: 0-8 Years
Products: One Piece, Graphic Tees & Bodysuits, Tops, Bottoms, Dresses, Sweaters & Layering, Jackets, Outerwear, Pyjamas, Swimwear, Shoes, Socks, Accessories, Rompers & Jumpsuits, Underwear, Bathrobe, Towel.
Gender: Girls, Boys & Infants
Age: 0-16 Years
Products: Vests, Tshirts, Henleys, Shirts, Polos, Shorts & Bermudas, Jeans, Trousers, Chinos, Sweatpants & Joggers, Coats & Jackets, Suits, Waistcoats, Track Pants, Sweaters & Cardigans, Tops & Tees, Dresses, Capris, Skirts, Jegging & Leggings, Palazzos, Shrug, Dungrees, Jumpsuits, Onesies & Rompers.
Gender: Girls, Boys & Infants
Age: 0-18 Years
Products: Spring Dress Up, Graphic Tees, Shirts, Dresses, Shorts, Denim, Tops, Matchables, Swimwear, Outerwear, School Uniforms, Sleepwear, Shoes, Accessories, Trousers, Track Pants, Skirts, Pyjamas, Leggings & Jeggings, Bodysuit, Jackets, Jumpsuit, Rompers.
Gender: Girls, Boys & Infants
Age: 0-4 Years
Products: Bodysuit, Clothing Set, Capris, Dresses, Dungarees, Innerwear Vests, Jackets, Jeans, Jumpsuit, Jeggings, Leggings, Lounge Pants, Night suits, Pyjamas, Rompers, Sleepsuit, Sweaters, Shorts, Sweatshirts, Skirts, Shirts, Shrug, Tshirts, Tops, Trousers, Track Pants, Footwear.
Gender: Girls, Boys & Infants
Age: 3 Month-10 Years
Products: Frocks, Nightwear, Onesies & Rompers, Pajamas & Leggings, Party Wear, Sets & Suits, Shirts, Shorts, Skirts & Jeans, Sweatshirts & Jackets, Sweaters, Tops & Tees, Dresses, Bodysuit, Dungrees, Shorts Set, Track Pants.
Here are 4 amazing upcoming Desi brands
This brand was launched in 2019 by Mayana Rajani, offering fashionable and sustainable clothing for kids between 0-16 years. It was conceived as a social enterprise to create livelihoods for underprivileged women and educating children from low-income homes. They have a wide range of products and accessories for girls and some for boys as well. Our pick is their delightful range of caftans for kids.
Founded by Sonal Chowdhary in 2012, Mine is a sophisticated kidswear brand focusing on comfort in the age group of 0-6 years. The breathable cottons, vibrant prints and some bling are very appealing to little girls.
Two friends Rupali and Swati started off by offering crib sets, dohars and sheets. Recently, they have expanded into quality sleepwear under a new brand Nigh Nigh which offers pyjama sets for toddlers, teens and adults.
Founded by Eisha Maskara Sheth, Masilo offers organic essentials for moms and babies up to the age of 5 years. The range includes bedding, bath linen, special occasion gifts and clothing.
Did you enjoy reading this article? Share your favourite brands for customised baby clothing with us.