Asian Paints celebrates how mothers unassumingly define love in various endearing ways, every day, with the #MOMentsOfLove series.
Asian Paints tugs at the beautiful moments shared between mother and child and celebrates #MOMentsOfLove
Mother's Day is always special, and this year all the more! The lockdown has allowed us to spend quality time with our families, bringing us closer, making us appreciate the joyous moments of togetherness. Mothers are key to binding families together, but how has the lockdown changed this? Asian Paints launches the #MOMentsOfLove series to thank mothers for showing us what love can mean in many surprising ways!
Asian Paints believes that mothers define our homes, our comfort, and invoke in us a feeling of warmth. And as they show their love in a million ways - be it care, food, affection, even banter and scolding- #MOMentsOfLove is an ode to their never-ending fondness and sacrifices. Encapsulating this through a series of short films, the brand celebrates the unique bond between mother and child. Showcasing a series of relatable sequences where a mother bonds with her child during the lockdown, the films communicate the special equation we share with our moms.
An extension to the brand IP - ‘Har Ghar Kucch Kehta Hai’, #MOMentsOfLove weaves in small instances that we may fail to acknowledge, yet are precious memories we share with our moms. Whether it is the constant reminders for eating food on time or the cutesy taunts for not keeping our rooms tidy, these moments offer us an opportunity to remember how unconditional is a mother's love. For people staying amidst family, and for those away from home and connecting over calls/video calls, mothers provide a sense of assurance and comfort, just like the walls of our home. And what’s the safest place to be in at this time, but in our homes?!